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Public relations writing and media techniques / (Record no. 8062)

MARC details
000 -LEADER
fixed length control field	03009cam a2200397 a 4500
001 - CONTROL NUMBER
control field	756045482
003 - CONTROL NUMBER IDENTIFIER
control field	OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20170603024710.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	110930s2013 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2011040970
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0205211674 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780205211678 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0205873340 (international ed.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780205873340 (international ed.)
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Language of cataloging	eng
Transcribing agency	DLC
Modifying agency	YDX
--	YDXCP
--	BWX
--	CDX
--	BTCTA
--	OCLCO
--	SIRPL
--	IXA
--	MUU
--	UKMGB
--	ZAD
--	OCLCF
--	OCLCQ
--	OCLCO
--	WGT
042 ## - AUTHENTICATION CODE
Authentication code	pcc
043 ## - GEOGRAPHIC AREA CODE
Geographic area code	n-us---
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HM1221
Item number	.W55 2013
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HM1221
Item number	.W55 2013
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.2
Edition number	23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Wilcox, Dennis L
245 10 - TITLE STATEMENT
Title	Public relations writing and media techniques /
Statement of responsibility, etc	Dennis L. Wilcox, Bryan H. Reber
250 ## - EDITION STATEMENT
Edition statement	7th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Boston :
Name of publisher, distributor, etc	Pearson Education,
Date of publication, distribution, etc	℗♭2013
300 ## - PHYSICAL DESCRIPTION
Extent	xxiv, 534 pages :
Other physical details	illustrations ;
Dimensions	23 cm
336 ## - CONTENT TYPE
Content Type Term	text
Content Type Code	txt
Source	rdacontent
337 ## - MEDIA TYPE
Media Type Term	unmediated
Media Type Code	n
Source	rdamedia
338 ## - CARRIER TYPE
Carrier Type Term	volume
Carrier Type Code	nc
Source	rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographical references and index
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note	pt. 1. The basics of public relations writing. Getting organized for writing ; Becoming a persuasive writer ; Finding and making news ; Working with journalists and bloggers -- pt. 2. Writing for mass media. Writing the news release ; Preparing fact sheets, advisories, media kits, and pitches ; Creating news features and Op-Ed ; Selecting publicity photos and graphics ; Radio, television, and video ; Distributing news to the media ; Avoiding legal hassles -- pt. 3. Writing for other media. Tapping the web and social media ; Newsletters, brochures, and intranets ; Writing E-mail, memos, and proposals ; Giving speeches and presentations ; Using direct mail and advertising pt. 4. Managing programs and campaigns. Organizing meetings and events ; Planning programs and campaigns ; Measuring success
520 ## - SUMMARY, ETC.
Summary, etc	"Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today's digital age. The text thoroughly integrates new communication technologies--the Internet, Webcasting, etc.--and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today's students. This text also serves as an invaluable resource for public relations practitioners in the field."--Publisher's website
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Public relations
Geographic subdivision	United States
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Public relations
Geographic subdivision	United States
General subdivision	Authorship
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Reber, Bryan H
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Item type	Books

Holdings
Source of classification or shelving scheme	Home library	Current library	Shelving location	Date acquired	Full call number	Barcode	Date last seen	Price effective from	Koha item type
Dewey Decimal Classification	Centeral Library	Centeral Library	First Floor - Mass communication	16.11.2016	659.2 W.D.P 2013	19717	16.11.2016	16.11.2016	Books
Dewey Decimal Classification	Centeral Library	Centeral Library	First Floor - Mass communication	26.11.2016	659.2 W.D.P 2013	19718	26.11.2016	26.11.2016	Books
Dewey Decimal Classification	Centeral Library	Centeral Library	First Floor - Mass communication	26.11.2016	659.2 W.D.P 2013	19748	26.11.2016	26.11.2016	Books
Dewey Decimal Classification	Centeral Library	Centeral Library	First Floor - Mass communication	26.11.2016	659.2 W.D.P 2013	19791	26.11.2016	26.11.2016	Books
Dewey Decimal Classification	Centeral Library	Centeral Library	First Floor - Mass communication	26.11.2016	659.2 W.D.P 2013	19792	26.11.2016	26.11.2016	Books
Dewey Decimal Classification	Centeral Library	Centeral Library	First Floor - Mass communication	03.06.2017	659.2 W.D.P 2013	23877	03.06.2017	03.06.2017	Books