MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01999cam a22003254a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
53831854 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
031126s2004 caua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2003025703 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0761945997 (pbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780761945994 (pbk. : alk. paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
IG# |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
OCLCQ |
| -- |
ILU |
| -- |
ND$ |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HM1221 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.T73 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Treadwell, Donald. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Public relations writing : |
| Remainder of title |
principles in practice / |
| Statement of responsibility, etc |
Donald F. Treadwell, Jill B. Treadwell. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Updated ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Thousand Oaks, Calif. : |
| Name of publisher, distributor, etc |
Sage Publications, |
| Date of publication, distribution, etc |
c2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 521 p. : |
| Other physical details |
ill. ; |
| Dimensions |
28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Ch. 1. |
| Title |
Introduction -- |
| Miscellaneous information |
Ch. 2. |
| Title |
Public relations writing -- |
| Miscellaneous information |
Ch. 3. |
| Title |
Research for public relations writing -- |
| Miscellaneous information |
Ch. 4. |
| Title |
Planning -- |
| Miscellaneous information |
Ch. 5. |
| Title |
Ethics and corporate culture -- |
| Miscellaneous information |
Ch. 6. |
| Title |
Legal issues and authorities -- |
| Miscellaneous information |
Ch. 7. |
| Title |
Design issues in public relations -- |
| Miscellaneous information |
Ch. 8. |
| Title |
From preparation to practice -- |
| Miscellaneous information |
Ch. 9. |
| Title |
Newswriting for the mass media -- |
| Miscellaneous information |
Ch. 10. |
| Title |
Writing for media under your control -- |
| Miscellaneous information |
Ch. 11. |
| Title |
Writing to persuade -- |
| Miscellaneous information |
Ch. 12. |
| Title |
Writing for the global audience -- |
| Miscellaneous information |
Ch. 13. |
| Title |
Special events -- |
| Miscellaneous information |
App. A. |
| Title |
Research methods for public relations writing -- |
| Miscellaneous information |
App. B. |
| Title |
Code of Professional Standards for the Practice of Public Relations -- |
| Miscellaneous information |
App. C. |
| Title |
Some thoughts on laws and regulations -- |
| Miscellaneous information |
App. D. |
| Title |
Printing issues -- |
| Miscellaneous information |
App. E. |
| Title |
Grammar, usage and punctuation. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations |
| General subdivision |
Authorship. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business writing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Treadwell, Jill B. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://catdir.loc.gov/catdir/enhancements/fy0658/2003025703-d.html">http://catdir.loc.gov/catdir/enhancements/fy0658/2003025703-d.html</a> |
| Public note |
Publisher description |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://catdir.loc.gov/catdir/enhancements/fy0734/2003025703-b.html">http://catdir.loc.gov/catdir/enhancements/fy0734/2003025703-b.html</a> |
| Public note |
Contributor biographical information |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Books |
