Sports marketing : (Record no. 8869)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01389cam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15167624 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181218090842.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080205s2009 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2008005328 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780132285353 (hbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0132285355 (hbk. : alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | n-us--- |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Edition number | 22 |
| 092 00 - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Classification number | 796.0698 |
| Item number | Sha |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shank, Matthew D. |
| 245 10 - TITLE STATEMENT | |
| Title | Sports marketing : |
| Remainder of title | a strategic perspective / |
| Statement of responsibility, etc | Matthew D. Shank. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc | Pearson Prentice Hall, |
| Date of publication, distribution, etc | c2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 453 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Emergence of sports marketing -- Contingency framework for strategic sports marketing -- Research tools for understanding sports consumers -- Understanding participants as consumers -- Understanding spectators as consumers -- Segmentation, targeting, and positioning -- Sports product concepts -- Managing sports products -- Promotion concepts -- Promotion mix elements -- Sponsorship programs -- Pricing concepts and strategies -- Implementing and controlling the strategic sports marketing process. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sports |
| Geographic subdivision | United States |
| General subdivision | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sports |
| General subdivision | Economic aspects |
| Geographic subdivision | United States. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Centeral Library | Centeral Library | First floor - Management | 16.11.2016 | 658.83 S.M.S 2009 | 10982-1 | 16.11.2016 | 16.11.2016 | Books | ||||||
| Dewey Decimal Classification | Centeral Library | Centeral Library | First floor - Management | 24.12.2016 | 1 | 658.83 S.M.S 2009 | 10982-2 | 10.06.2018 | 24.12.2016 | Books | 05.06.2018 | ||||
| Dewey Decimal Classification | Centeral Library | Centeral Library | First floor - Management | 24.12.2016 | 1 | 658.83 S.M.S 2009 | 10982-3 | 02.01.2023 | 24.12.2016 | Books | 10.10.2022 |