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The Elements of Graphic Design : (Record no. 9746)

MARC details
000 -LEADER
fixed length control field	02796cam a2200397 i 4500
001 - CONTROL NUMBER
control field	16528919
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20170215121425.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	101102t20112011nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2010043571
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781581157628 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Language of cataloging	eng
Transcribing agency	DLC
Description conventions	rda
042 ## - AUTHENTICATION CODE
Authentication code	pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	Z246
Item number	.W56 2011
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	686.22
Edition number	22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number	DES012000
--	DES007050
--	DES007000
Source of number	bisacsh
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	White, Alex W.
245 14 - TITLE STATEMENT
Title	The Elements of Graphic Design :
Remainder of title	Space, Unity, Page Architecture, and Type /
Statement of responsibility, etc	Alex W. White.
250 ## - EDITION STATEMENT
Edition statement	Second Edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New York, NY :
Name of publisher, distributor, etc	Allworth Press,
Date of publication, distribution, etc	[2011], ©2011
300 ## - PHYSICAL DESCRIPTION
Extent	vii, 215 pages :
Other physical details	illustrations (some color) ;
Dimensions	26 cm
336 ## - CONTENT TYPE
Content Type Term	text
Source	rdacontent
337 ## - MEDIA TYPE
Media Type Term	unmediated
Source	rdamedia
338 ## - CARRIER TYPE
Carrier Type Term	volume
Source	rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographical references (p. 207) and index.
520 ## - SUMMARY, ETC.
Summary, etc	"This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design"--
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Graphic design (Typography)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Layout (Printing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Type and type-founding.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	DESIGN / Reference
Source of heading or term	bisacsh.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	DESIGN / Graphic Arts / Typography
Source of heading or term	bisacsh.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	DESIGN / Graphic Arts / General
Source of heading or term	bisacsh.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified	Cover image
Uniform Resource Identifier	<a href="978-1-58115-762-8.jpg">978-1-58115-762-8.jpg</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a	7
b	cbc
c	orignew
d	1
e	ecip
f	20
g	y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Item type	Books

Holdings
Home library	Current library	Shelving location	Date acquired	Full call number	Barcode	Date last seen	Price effective from	Koha item type	Source of classification or shelving scheme
Centeral Library	Centeral Library	Second Floor - Arts & Design	16.11.2016	686.22 W.A.E 2011	21245	16.11.2016	16.11.2016	Books
Centeral Library	Centeral Library	Second Floor - Arts & Design	16.11.2016	686.22 W.A.E 2011	20604	16.11.2016	16.11.2016	Books
Centeral Library	Centeral Library	Second Floor - Arts & Design	28.11.2016	686.22 W.A.E 2011	21246	28.11.2016	28.11.2016	Books	Dewey Decimal Classification
Centeral Library	Centeral Library	Second Floor - Arts & Design	28.11.2016	686.22 W.A.E 2011	24352	28.11.2016	28.11.2016	Books	Dewey Decimal Classification
Centeral Library	Centeral Library	Second Floor - Arts & Design	15.02.2017	686.22 W.A.E 2011	10606-1	15.02.2017	15.02.2017	Books	Dewey Decimal Classification