The end of advertising as we know it / (Record no. 9758)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01204cam a2200325 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 12964560 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190213090754.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 021011s2002 njua 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2002512916 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471225819 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocm50685666 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NJM |
| Transcribing agency | NJM |
| Modifying agency | DPL |
| -- | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .Z95 2002 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zyman, Sergio. |
| 245 14 - TITLE STATEMENT | |
| Title | The end of advertising as we know it / |
| Statement of responsibility, etc | Sergio Zyman, with Armin Brott. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hoboken, NJ : |
| Name of publisher, distributor, etc | John Wiley & Sons, |
| Date of publication, distribution, etc | c2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 239 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brott, Armin A. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Contributor biographical information |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/bios/wiley045/2002512916.html">http://www.loc.gov/catdir/bios/wiley045/2002512916.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/description/wiley038/2002512916.html">http://www.loc.gov/catdir/description/wiley038/2002512916.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/wiley031/2002512916.html">http://www.loc.gov/catdir/toc/wiley031/2002512916.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | copycat |
| d | 2 |
| e | ncip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Centeral Library | Centeral Library | First Floor - Mass communication | 16.11.2016 | 659 Z.S.E 2002 | 2297 | 16.11.2016 | 16.11.2016 | Books |