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The media of mass communication / John Vivian.

By: Material type: TextPublication details: Upper Saddle River, N.J. : Pearson, c2013.Edition: 11th edDescription: xxxvi, 478 p. : ill. (some col.) ; 28 cmISBN:
  • 9780205029587 (pbk.)
  • 0205029582 (pbk.)
Subject(s): DDC classification:
  • 302.23 23
LOC classification:
  • P90 .V53 2013
Contents:
Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Governance and mass media -- Mass media globalization -- Media law -- Ethics.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Centeral Library First Floor - Mass communication 302.23 V.J.M 2013 (Browse shelf(Opens below)) Available 19612
Books Centeral Library First Floor - Mass communication 302.23 V.J.M 2013 (Browse shelf(Opens below)) Available 20038
Books Centeral Library First Floor - Mass communication 302.23 V.J.M 2013 (Browse shelf(Opens below)) Available 20039
Books Centeral Library First Floor - Mass communication 302.23 V.J.M 2013 (Browse shelf(Opens below)) Available 20208
Books Centeral Library First Floor - Mass communication 302.23 V.J.M 2013 (Browse shelf(Opens below)) Available 24854
Books Centeral Library First Floor - Mass communication 302.23 V.J.M 2013 (Browse shelf(Opens below)) Available 24856
Books Centeral Library First Floor - Mass communication 302.23 V.J.M 2013 (Browse shelf(Opens below)) Available 24858
Books Centeral Library First Floor - Mass communication 302.23 V.J.M 2013 (Browse shelf(Opens below)) Available 19614

Includes bibliographical references and index.

Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Governance and mass media -- Mass media globalization -- Media law -- Ethics.

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