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The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer.

By: Material type: TextPublication details: London ; Sterling, VA. : Kogan Page, 2004.Edition: 3rd edDescription: xiv, 497 p. ; 25 cmISBN:
  • 0749442832
Contained works:
  • Kapferer, Jean-Noël. Strategic brand management
Subject(s): DDC classification:
  • 658.8343 22
LOC classification:
  • HD69.B7 K37 2004
Online resources:
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Centeral Library First floor - Management 658.8343 K.J.N 2004 (Browse shelf(Opens below)) Available 10841

Includes bibliographical references (p. [471]-483) and index.

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