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The practice of public relations / Fraser P. Seitel ; foreword by David Rockefeller

By: Material type: TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007Edition: 10th edDescription: xxix, 442 p. : ill. (chiefly col.), col. map ; 26 cmISBN:
  • 0132304511
  • 9780132304511
Subject(s): DDC classification:
  • 659.2
LOC classification:
  • HM 1221 .S45 2007
Contents:
What is public relations, anyway? -- The growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing-- Integrated marketing communications -- Public relations and the Internet -- Crisis management
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Centeral Library First floor - Management 659.2 S.F.P 2007 (Browse shelf(Opens below)) Available 4561
Books Centeral Library First floor - Management 659.2 S.F.P 2007 (Browse shelf(Opens below)) Available 4562
Books Centeral Library First floor - Management 659.2 S.F.P 2007 (Browse shelf(Opens below)) Available 4560

Includes bibliographical references.

What is public relations, anyway? -- The growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing-- Integrated marketing communications -- Public relations and the Internet -- Crisis management

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