The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan, Joseph Zale
Material type:
TextPublication details: Boston : Prentice Hall, c2011Edition: 5th edDescription: xiv, 334 p. : ill. ; 24 cmISBN: - 9780136106814
- 0136106811
- 658.816 22
- HF5416.5 .N34 2011
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Centeral Library First floor - Management | 658.816 N.T.S 2011 (Browse shelf(Opens below)) | Available | 22837 | ||||||||||||||
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Centeral Library First floor - Management | 658.816 N.T.S 2011 (Browse shelf(Opens below)) | Available | 22979 | ||||||||||||||
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Centeral Library First floor - Management | 658.816 N.T.S 2011 (Browse shelf(Opens below)) | Available | 22838 |
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| 658.812 P.A.S 2013 Strategic customer management : | 658.816 N.T.S 2011 The strategy and tactics of pricing : | 658.816 N.T.S 2011 The strategy and tactics of pricing : | 658.816 N.T.S 2011 The strategy and tactics of pricing : | 658.82 S.T.A 1997 Advertising, promotion, and supplemental aspects of integrated marketing communications / | 658.82 S.T.A 2003 Advertising, promotion & supplemental aspects of integrated marketing communications / | 658.82 S.T.A 2007 Advertising, promotion, and other aspects of integrated marketing communications / |
Includes bibliographical references and index
Strategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market -- Pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing
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