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Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, c2009Edition: 4th edDescription: xxv, 678 p. : ill. ; 27 cmISBN: - 9780073529905 (alk. paper)
- 0073529907 (alk. paper)
- 9780071263436
- 0071263438
- 658.8 22
- HF5415 .D92 2009
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Centeral Library First floor - Management | 658.8 D.R.B 2009 (Browse shelf(Opens below)) | Available | 11024-2 | ||||||||||||||
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Centeral Library First floor - Management | 658.8 D.R.B 2009 (Browse shelf(Opens below)) | Available | 11024-1 |
Includes bibliographical references (p. 653-661) and index
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