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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney

By: Contributor(s): Material type: TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw Hill, c2001Edition: 8th edDescription: xxiv, 775 p. : ill. (some col.) ; 27 cm. + 1 computer disk (3 1/2 in.)ISBN:
  • 0072316020
  • 0072411732 (disk)
  • 0072416882 (book + disk)
Subject(s): DDC classification:
  • 658.83420973 21
LOC classification:
  • HF5415.33.U6 H38 2001
  • HF5415.33.U6 H38 2001
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Compact Disk Centeral Library First floor - Management 658.834 H.D.C 2010 (Browse shelf(Opens below)) Available 900050309
Books Centeral Library First floor - Management 658.834 H.D.C 2010 (Browse shelf(Opens below)) Available 19762
Books Centeral Library First floor - Management 658.834 H.D.C 2010 (Browse shelf(Opens below)) Available 19763
Books Centeral Library First floor - Management 658.834 H.D.C 2010 (Browse shelf(Opens below)) Available 19764
Books Centeral Library First floor - Management 658.834 H.D.C 2001 (Browse shelf(Opens below)) Available 3203
Books Centeral Library First floor - Management 658.834 H.D.C 2001 (Browse shelf(Opens below)) Available 3204
Books Centeral Library First floor - Management 658.834 H.D.C 2001 (Browse shelf(Opens below)) Available 3205
Books Centeral Library First floor - Management 658.834 H.D.C 2001 (Browse shelf(Opens below)) Available 3206
Books Centeral Library First floor - Management 658.834 H.D.C 2001 (Browse shelf(Opens below)) Available 2617

Includes bibliographical references and indexes

System requirements: IBM PC or 100% compatible; Microsoft Windows 95 or higher; either Microsoft Excel for Windows version 5.0 or Microsoft Works for Windows version 2.0

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