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Consumer behavior : buying, having, and being / Michael R. Solomon, Saint Joseph's University.

By: Material type: TextPublisher: Boston : Pearson, [2015]Edition: Eleventh EditionDescription: xxii, 582 pages : illustrations ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780133450897
  • 0133450899
Subject(s): DDC classification:
  • 658.8342 23
LOC classification:
  • HF5415.32 .S6 2015
Contents:
Buying, having, and being: an introduction to consumer behavior -- Decision making and consumver behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Centeral Library First floor - Management 658.8342S.M.C 2015 (Browse shelf(Opens below)) Available 25663
Books Centeral Library First floor - Management 658.8342S.M.C 2015 (Browse shelf(Opens below)) Available 25664
Books Centeral Library First floor - Management 658.8342S.M.C 2015 (Browse shelf(Opens below)) Available 25665
Books Centeral Library First floor - Management 658.8342S.M.C 2015 (Browse shelf(Opens below)) Available 25666
Books Centeral Library First floor - Management 658.8342S.M.C 2015 (Browse shelf(Opens below)) Available 25667
Books Centeral Library First floor - Management 658.8342S.M.C 2015 (Browse shelf(Opens below)) Available 25668
Books Centeral Library First floor - Management 658.8342S.M.C 2015 (Browse shelf(Opens below)) Checked out 25.06.2019 25669
Books Centeral Library First floor - Management 658.8342S.M.C 2015 (Browse shelf(Opens below)) Available 25670
Books Centeral Library First floor - Management 658.8342S.M.C 2015 (Browse shelf(Opens below)) Available 25671
Books Centeral Library First floor - Management 658.8342S.M.C 2015 (Browse shelf(Opens below)) Available 25672
Books Centeral Library First floor - Management 658.8342S.M.C 2015 (Browse shelf(Opens below)) Available 23395
Books Centeral Library First floor - Management 658.8342S.M.C 2015 (Browse shelf(Opens below)) Available 24355
Books Centeral Library First floor - Management 658.8342S.M.C 2015 (Browse shelf(Opens below)) Available 23394

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Includes bibliographical references and indexes.

Buying, having, and being: an introduction to consumer behavior -- Decision making and consumver behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion.

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