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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney

By: Contributor(s): Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublisher: Boston : McGraw-Hill Irwin, [2004]Copyright date: ℗♭2004Edition: Ninth editionDescription: xxvi, 790 pages : color illustrations ; 27 cm + 1 CD-ROMContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0072536861
  • 9780072536867
  • 0071214690
  • 9780071214698
  • 0072536926
  • 9780072536928
Subject(s): Genre/Form: DDC classification:
  • 658.83420973 22
LOC classification:
  • HF5415.33.U6 H38 2004
Online resources:
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Compact Disk Centeral Library First floor - Management 658.834 H.D.C 2004 (Browse shelf(Opens below)) Available 57 MGT 900047391
Compact Disk Centeral Library First floor - Management 658.834 H.D.C 2004 (Browse shelf(Opens below)) Available 56 MGT 900047390
Compact Disk Centeral Library First floor - Management 658.834 H.D.C 2004 (Browse shelf(Opens below)) Available 55 MGT 900047389
Books Centeral Library First floor - Management 658.834 H.D.C 2004 (Browse shelf(Opens below)) Available 4117

Includes bibliographical references and indexes

System requirements for accompying CD ROM

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