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Consumer behavior : buying, having, and being / Michael R. Solomon.

By: Material type: TextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2009.Edition: 8th edDescription: xxv, 694 p. : col. ill. ; 29 cmISBN:
  • 9780136015963
  • 0136015964
Subject(s): DDC classification:
  • 658.8342 22
LOC classification:
  • HF5415.32 .S6 2009
Online resources:
Contents:
Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Centeral Library First floor - Management 658.8342 S.M.C 2009 (Browse shelf(Opens below)) Available 11054-1
Books Centeral Library First floor - Management 658.8342 S.M.C 2009 (Browse shelf(Opens below)) Available 11054-3
Books Centeral Library First floor - Management 658.8342 S.M.C 2009 (Browse shelf(Opens below)) Available 11054-4
Books Centeral Library First floor - Management 658.8342 S.M.C 2009 (Browse shelf(Opens below)) Available 11054-5
Books Centeral Library First floor - Management 658.8342 S.M.C 2009 (Browse shelf(Opens below)) Available 12667-1
Books Centeral Library First floor - Management 658.8342 S.M.C 2009 (Browse shelf(Opens below)) Available 12667-2
Books Centeral Library First floor - Management 658.8342 S.M.C 2009 (Browse shelf(Opens below)) Available 12667-3
Books Centeral Library First floor - Management 658.8342 S.M.C 2009 (Browse shelf(Opens below)) Available 11054-2

Includes bibliographical references.

Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.

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