A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.

By:

Peter, J. Paul

Contributor(s):

Donnelly, James H

Material type:

TextPublication details: Boston : McGraw-Hill Irwin, 2008.Edition: 11th edDescription: xiv, 252 pages : illustrations (some color) ; 26 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780073380964
0073380962
9780071283359
0071283358

Other title:

Marketing management

Subject(s):

Marketing -- Management

DDC classification:

658.8

Online resources:

Table of contents

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Centeral Library First floor - Management				658.8 P.J.P 2008 (Browse shelf(Opens below))					Available			12419
	Books	Centeral Library First floor - Management				658.8 P.J.P 2008 (Browse shelf(Opens below))					Available			14669

Includes bibliographical references (pages 235-241) and indexes.

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