Creating powerful brands

By:

De Chernatony, Leslie, 1953-

Contributor(s):

Material type:

TextPublisher: Amsterdam ; Boston : Butterworth-Heinemann, 2011Edition: Fourth edition / Leslie de Chernatony, Malcolm McDonald and Elaine WallaceDescription: xxv, 483 pages : illustrations ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781856178495 (pbk.)
1856178498 (pbk.)

Subject(s):

DDC classification:

658.827 22

LOC classification:

HD69.B7 D45 2011

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Centeral Library First floor - Management				658.827 D.L.C 2011 (Browse shelf(Opens below))					Available			19915

Browsing Centeral Library shelves,Shelving location: First floor - Management Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.82 S.T.A 2007 Advertising, promotion, and other aspects of integrated marketing communications /	658.82 W.M.P 1991 Promotional strategy :	658.82 W.M.P 1991 Promotional strategy :	658.827 D.L.C 2011 Creating powerful brands	658.827 D.T.I 2008 Integrated marketing communications /	658.827 H.J.B 2008 Branding your business :	658.83 A.D.M 2007 Marketing research /	Next

Includes bibliographical references and index

There are no comments on this title.

to post a comment.