Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, University of North Carolina at Chapel Hill, Mary Jo Bitner, Arizona State University, Dwayne D. Gremler, Bowling Green State University, Martin Mende, Florida State University.

By:

Zeithaml, Valarie A [author.]

Contributor(s):

Material type:

TextPublisher: Dubuque, IA : McGraw Hill LLC, [2024]Edition: Eighth EditionDescription: 531 p. : ill ; 24 cmContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781260564204
9781260564143

Subject(s):

Additional physical formats: Print version:: Services marketingDDC classification:

658.8 23/eng/20221012

LOC classification:

HD9980.5

Summary: "This edition is for students and business people who recognize the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. Manufacturing and product-dominant companies that, in the past, have depended on their physical products for their livelihood now recognize that service provides one of their few sustainable competitive advantages"-- Provided by publisher.

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Centeral Library First floor - Management				658.8 Z.V.S 2024 (Browse shelf(Opens below))					Available			29671

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Revised edition of the authors' Services marketing, [2018]

Includes index.

"This edition is for students and business people who recognize the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. Manufacturing and product-dominant companies that, in the past, have depended on their physical products for their livelihood now recognize that service provides one of their few sustainable competitive advantages"-- Provided by publisher.

Ages 18+ McGraw Hill LLC

Grades 10-12 McGraw Hill LLC

Description based on print version record and CIP data provided by publisher; resource not viewed.

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