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E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.

By: Contributor(s): Material type: TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2010.Edition: 6th edDescription: 1 v. (various pagings) : col. ill. ; 26 cmISBN:
  • 9780136100577 (hbk.)
  • 0136100570 (hbk.)
Subject(s): Additional physical formats: Online version:: E-commerce.DDC classification:
  • 658.872
LOC classification:
  • HF5548.32 .L38 2010x
Contents:
Part 1: Introduction to e-commerce. The revolution is just beginning ; E-commerce business models and concepts -- Part 2 : Technology infrastructure for e-commerce. The Internet and Word Wide Web: e-commerce infrastructure ; Building an e-commerce web site ; Online security and payment systems -- Part 3 : Business concepts and social issues. E-commerce marketing concepts ; E-commerce marketing communications ; Ethical social and political issues in e-commerce -- Part 4: E-commerce in action. Online retailing and services ; Online content and media ; Social networks, auctions, and portals ; B2B e-commerce: supply chain management and collaborative commerce.
Summary: In the 14 years since it began in 1995, electronic commerce has grown in the United States from a standing start to a $228 billion retail business and a $3.4 trillion business-to-business juggernaut, bringing about enormous change in business firms, markets, and consumer behavior.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Centeral Library First floor - Management 658.872 L.K.E 2010 (Browse shelf(Opens below)) Available 27273
Books Centeral Library First floor - Management 658.872 L.K.E 2010 (Browse shelf(Opens below)) Available 12794
Books Centeral Library First floor - Management 658.872 L.K.E 2010 (Browse shelf(Opens below)) Available 12795

Includes bibliographical references (p. [R-1]-R-16) and index.

Part 1: Introduction to e-commerce. The revolution is just beginning ; E-commerce business models and concepts -- Part 2 : Technology infrastructure for e-commerce. The Internet and Word Wide Web: e-commerce infrastructure ; Building an e-commerce web site ; Online security and payment systems -- Part 3 : Business concepts and social issues. E-commerce marketing concepts ; E-commerce marketing communications ; Ethical social and political issues in e-commerce -- Part 4: E-commerce in action. Online retailing and services ; Online content and media ; Social networks, auctions, and portals ; B2B e-commerce: supply chain management and collaborative commerce.

In the 14 years since it began in 1995, electronic commerce has grown in the United States from a standing start to a $228 billion retail business and a $3.4 trillion business-to-business juggernaut, bringing about enormous change in business firms, markets, and consumer behavior.

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