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Essentials of entrepreneurship and small business management / Norman M. Scarborough.

By: Material type: TextPublication details: Boston : Pearson, c2014.Edition: 7th edDescription: xvi, 703 p. : ill. (chiefly col.) ; 28 cmISBN:
  • 9780273787129
  • 0132666790 (pbk.)
Subject(s): DDC classification:
  • 658.022
LOC classification:
  • HD62.7 .Z55 2014
Contents:
The foundations of entrepreneurship -- Inside the entrepreneurial mind : from ideas to reality -- Designing a competitive business model and building a solid strategic -- Plan -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Building a powerful guerrilla marketing plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Sources of financing : equity and debt -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture teamandplanning for the next generation.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Centeral Library First floor - Management 658.022 S.N.E 2014 (Browse shelf(Opens below)) Available 21951
Books Centeral Library First floor - Management 658.022 S.N.E 2014 (Browse shelf(Opens below)) Available 21952
Books Centeral Library First floor - Management 658.022 S.N.E 2014 (Browse shelf(Opens below)) Checked out 22.05.2017 22497
Books Centeral Library First floor - Management 658.022 S.N.E 2014 (Browse shelf(Opens below)) Available 22498
Books Centeral Library First floor - Management 658.022 S.N.E 2014 (Browse shelf(Opens below)) Available 24245
Books Centeral Library First floor - Management 658.022 S.N.E 2014 (Browse shelf(Opens below)) Available 21950

Includes bibliographical references.

The foundations of entrepreneurship -- Inside the entrepreneurial mind : from ideas to reality -- Designing a competitive business model and building a solid strategic -- Plan -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Building a powerful guerrilla marketing plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Sources of financing : equity and debt -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture teamandplanning for the next generation.

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