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Global marketing / Warren J. Keegan, Mark C. Green

By: Contributor(s): Material type: Text2008Edition: 5th edDescription: xxiv, 643 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780131754348
  • 0131754343
Subject(s): DDC classification:
  • 658.84
LOC classification:
  • HF1416 .K443 2008
Online resources: Summary: Global Marketing gives students an understanding of global marketing as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing. Including regional market characteristics and preferential, social and cultural environments
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Compact Disk Centeral Library First floor - Management 658.84 K.W.G 2008 (Browse shelf(Opens below)) Available 454 MGT 900049955
Books Centeral Library First floor - Management 658.84 K.W.G 2008 (Browse shelf(Opens below)) Available 10998-2
Books Centeral Library First floor - Management 658.84 K.W.G 2008 (Browse shelf(Opens below)) Available 10998-3
Books Centeral Library First floor - Management 658.84 K.W.G 2008 (Browse shelf(Opens below)) Available 10998-1

Includes bibliographical references.

Global Marketing gives students an understanding of global marketing as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing. Including regional market characteristics and preferential, social and cultural environments

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