Global marketing management / Warren J. Keegan, Professor Emeritus, Lubin School of Business, Pace University, New York City and Westchester, Fellow, Academy of International Business, with Elyse Arnow Brill.
Material type:
TextPublisher: Boston : Pearson, [2015]Edition: Eighth EditionDescription: xxii, 457 pages ; 27 cmContent type: - text
- unmediated
- volume
- 9780136157397 (alk. paper)
- 0136157394 (alk. paper)
- 658.84 23
- HF1416 .K44 2014
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Centeral Library First floor - Management | 658.84 K.W.G 2015 (Browse shelf(Opens below)) | Available | 23848 |
Includes bibliographical references and indexes.
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