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Advertising and promotion : communicating brands / Chris Hackley.
Material type:
TextPublication details: London ; Thousand Oaks, Calif. : SAGE Publications, 2005.Edition: 1st edDescription: 264 p. : col. ill. ; 25 cmISBN: - 0761941533
- 0761941541 (pbk.)
- 659.1
- HF5823 .H185 2005
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Centeral Library First Floor - Mass communication | 659.1 H.C.A 2005 (Browse shelf(Opens below)) | Available | 12604-1 |
Includes bibliographical references (p. [239]-246) and index.
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