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Advertising and promotion : an integrated marketing communications perspective / 10th ed. George E. Belch & Michael A. Belch, both of San Diego State University.

By: Contributor(s): Material type: TextPublisher: New York, NY : McGraw-Hill, [2015]Edition: 10th edDescription: xxxiv, 842 pages : color illustrations ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789814575119
  • 0078028973 (alk. paper)
Subject(s): DDC classification:
  • 659.1 23 B.G.A
LOC classification:
  • HF5823 .B387 2015
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Books Centeral Library First Floor - Mass communication 659.1 B.G.A (Browse shelf(Opens below)) Available 24815
Books Centeral Library First Floor - Mass communication 659.1 B.G.A (Browse shelf(Opens below)) Available 24812
Books Centeral Library First Floor - Mass communication 659.1 B.G.A (Browse shelf(Opens below)) Available 24813
Books Centeral Library First Floor - Mass communication 659.1 B.G.A (Browse shelf(Opens below)) Available 26669
Books Centeral Library First Floor - Mass communication 659.1 B.G.A (Browse shelf(Opens below)) Available 25369
Books Centeral Library First Floor - Mass communication 659.1 B.G.A 2015 (Browse shelf(Opens below)) Available 27302
Books Centeral Library First Floor - Mass communication 659.1 B.G.A 2015 (Browse shelf(Opens below)) Available 27303
Books Centeral Library First Floor - Mass communication 659.1 B.G.A 2015 (Browse shelf(Opens below)) Available 27304
Books Centeral Library First Floor - Mass communication 659.1 B.G.A 2015 (Browse shelf(Opens below)) Available 27306
Books Centeral Library First Floor - Mass communication 659.1 B.G.A 2015 (Browse shelf(Opens below)) Available 24814
Books Centeral Library First Floor - Mass communication 659.1 B.G.A 2015 (Browse shelf(Opens below)) Available 26667
Books Centeral Library First Floor - Mass communication 659.1 B.G.A 2015 (Browse shelf(Opens below)) Available 26668
Books Centeral Library First Floor - Mass communication 659.1 B.G.A 2015 (Browse shelf(Opens below)) Available 26670
Books Centeral Library First Floor - Mass communication 659.1 B.G.A 2015 (Browse shelf(Opens below)) Available 26671
Books Centeral Library First Floor - Mass communication 659.1 B.G.A 2015 (Browse shelf(Opens below)) Checked out 22.07.2022 26672
Books Centeral Library First Floor - Mass communication 659.1 B.G.A 2015 (Browse shelf(Opens below)) Available 26673
Books Centeral Library First Floor - Mass communication 659.1 B.G.A 2015 (Browse shelf(Opens below)) Available 23895

Includes bibliographical references (pages 280-810) and indexes.

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