Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp.

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TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c1997.Edition: 4th edDescription: xxiv, 589 p. : col. ill. ; 27 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Centeral Library First floor - Management				658.82 S.T.A 1997 (Browse shelf(Opens below))					Available			3676

Includes bibliographical references and index.

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