Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
Material type: TextPublication details: Boston : McGraw-Hill Irwin, c2009Edition: 8th edDescription: xxv, 838 p. : col. ill. ; 29 cmISBN:- 9780071284400
- 0073381098 (alk. paper)
- 659.121 22
- HF5823 .B387 2009
Item type | Current library | Call number | Status | Date due | Barcode | |
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Books | Centeral Library First Floor - Mass communication | 659.121 B.G.A 2009 (Browse shelf(Opens below)) | Available | 12776 | ||
Books | Centeral Library First Floor - Mass communication | 659.121 B.G.A 2009 (Browse shelf(Opens below)) | Available | 27264 | ||
Books | Centeral Library First Floor - Mass communication | 659.121 B.G.A 2009 (Browse shelf(Opens below)) | Available | 13073 | ||
Books | Centeral Library First Floor - Mass communication | 659.121 B.G.A 2009 (Browse shelf(Opens below)) | Available | 12775 |
Browsing Centeral Library shelves, Shelving location: First Floor - Mass communication Close shelf browser (Hides shelf browser)
659.111 S.J.A 2010 Advertising media planning \ | 659.111 S.J.A 2010 Advertising media planning \ | 659.121 B.G.A 2009 Advertising and promotion : | 659.121 B.G.A 2009 Advertising and promotion : | 659.121 B.G.A 2009 Advertising and promotion : | 659.121 B.G.A 2009 Advertising and promotion : | 659.132 B.P.A 1999 Advertising copywriting / |
Includes bibliographical references (p. 783-813) and indexes
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