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Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp.

By:

Shimp, Terence A

Contributor(s):

Shimp, Terence A. Advertising, promotion & supplemental aspects of integrated marketing communications

Material type:

TextPublication details: Mason, OH : Thomson/South-Western, c2007.Edition: 7th edDescription: xxii, 629 p. : ill. ; 29 cmISBN:

0324321430

Subject(s):

DDC classification:

658.82 22

LOC classification:

HF5415.123 .S54 2007

Online resources:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Centeral Library First floor - Management				658.82 S.T.A 2007 (Browse shelf(Opens below))					Available			4463
	Books	Centeral Library First floor - Management				658.82 S.T.A 2007 (Browse shelf(Opens below))					Available			4464

Includes bibliographical references and indexes.

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