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Marketing management / Philip Kotler.

By: Material type: TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2003.Edition: 11th edDescription: 1 v. (various pagings) : col. ill. ; 27 cmISBN:
  • 0130336297
  • 9780130336293
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF5415.13 .K64 2003
Summary: This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Centeral Library First floor - Management 658.8 K.P.M 2003 (Browse shelf(Opens below)) Available 3138
Books Centeral Library First floor - Management 658.8 K.P.M 2003 (Browse shelf(Opens below)) Available 3140
Books Centeral Library First floor - Management 658.8 K.P.M 2003 (Browse shelf(Opens below)) Available 3137

Includes bibliographical references and indexes.

This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.

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