35986841_10216840653711318_1105697261150535680_n

Marketing research / A. Parasuraman, Dhruv Grewal, R. Kishnan.

By: Contributor(s): Material type: TextPublication details: Boston : Houghton Mifflin Co., c2007.Edition: 2nd edDescription: xxii, 638 p. : ill. ; 26 cmISBN:
  • 061866064X (instructor's exam copy)
  • 0618660631 (main student text)
Subject(s): DDC classification:
  • 658.83 22
LOC classification:
  • HF5415.2 .P373 2007
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Centeral Library First floor - Management 658.83 P.A.M 2007 (Browse shelf(Opens below)) Available 11678

Includes bibliographical references (p. 581-611) and indexes.

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