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Marketing research / David A. Aaker, V. Kumar, George S. Day.
Material type:
TextPublication details: Hoboken, NJ : Wiley, c2007.Edition: 9th edDescription: xvii, 774 p. : ill. ; 27 cmISBN: - 0470050764 (cloth)
- 9780470050767
- 658.83 22
- HF5415.2 .A14 2007
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Centeral Library First floor - Management | 658.83 A.D.M 2007 (Browse shelf(Opens below)) | Available | 11012-1 |
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| 658.827 D.L.C 2011 Creating powerful brands | 658.827 D.T.I 2008 Integrated marketing communications / | 658.827 H.J.B 2008 Branding your business : | 658.83 A.D.M 2007 Marketing research / | 658.83 A.D.M 2007 Marketing research / | 658.83 A.D.M 2007 Marketing research / | 658.83 B.H.M 1985 Marketing research : |
Includes bibliographical references and index.
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