Marketing : concepts and strategies / William M. Pride, O.C. Ferrell

By:

Pride, William M

Contributor(s):

Ferrell, O. C

Material type:

TextPublication details: Boston : Houghton Mifflin, c1997Edition: 10th edDescription: xxxii, 666 p. : col. ill., col. maps ; 26 cmISBN:

039578574X

Subject(s):

Marketing

DDC classification:

LOC classification:

HF5415 .P658 1997

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Centeral Library First floor - Management				650 P.W.M 1997 (Browse shelf(Opens below))					Available			870

Includes bibliographical references and indexes

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