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Mass communication research methods / Anders Hansen ... [et al.].

By: Contributor(s): Material type: TextPublication details: New York : New York University Press, 1998.Edition: 1st edDescription: viii, 350 p. ; 23 cmISBN:
  • 0814735711 (clothbound)
  • 081473572X (paperback)
Subject(s): DDC classification:
  • 302.23 21 M
LOC classification:
  • P91.3 .M366 1998
Online resources:
Contents:
Machine generated contents note: I -- List of Figures and Tables -- Acknowledgements -- 1 Mass Communication Research Methods: -- Introduction -- 2 Mass Communication Research: Asking the Right -- Questions -- James D. Halloran -- 3 Participant Observation: Researching News -- Production -- 4 Policy and Archival Research -- 5 Content Analysis -- 6 Analysing the Moving Image: Narrative -- 7 Analysing the Moving Image: Genre -- 8 Analysing Visuals: Still and Moving Images -- 9 Media Audiences: Survey Research -- 10 Media Audiences: Focus Group Interviewing -- 11 Computer-assisted Handling And Analysis Of Data -- Appendix Sources/Resources in Mass Communication -- Research -- Index.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Centeral Library First Floor - Mass communication 302.23 H.A.M 1998 (Browse shelf(Opens below)) Available 2317

Includes bibliographical references (p. 320-331) and index.

Machine generated contents note: I -- List of Figures and Tables -- Acknowledgements -- 1 Mass Communication Research Methods: -- Introduction -- 2 Mass Communication Research: Asking the Right -- Questions -- James D. Halloran -- 3 Participant Observation: Researching News -- Production -- 4 Policy and Archival Research -- 5 Content Analysis -- 6 Analysing the Moving Image: Narrative -- 7 Analysing the Moving Image: Genre -- 8 Analysing Visuals: Still and Moving Images -- 9 Media Audiences: Survey Research -- 10 Media Audiences: Focus Group Interviewing -- 11 Computer-assisted Handling And Analysis Of Data -- Appendix Sources/Resources in Mass Communication -- Research -- Index.

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