Persuasion : theory & research / Daniel J. O'Keefe.
Material type:
TextPublication details: Thousand Oaks, CA : Sage Publications, c2002.Edition: 2nd edDescription: xvi, 365 p. ; 24 cmISBN: - 0761922008
- 0761925392 (pbk.)
- 153.852 21
- BF637.P4 O54 2002
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Centeral Library First Floor - Mass communication | 153.852 O.D.P 2002 (Browse shelf(Opens below)) | Available | 5091-3 | ||||||||||||||
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Books
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Centeral Library First Floor - Mass communication | 153.852 O.D.P 2002 (Browse shelf(Opens below)) | Available | 5091 |
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| 153.852 L.C.P 2013 Persuasion : | 153.852 L.C.P 2013 Persuasion : | 153.852 O.D.P 2002 Persuasion : | 153.852 O.D.P 2002 Persuasion : | 153.852 O.D.P 2002 Persuasion : | 153.852 O.D.P 2002 Persuasion : | 153.8522 P.R.D 2003 The dynamics of persuasion : |
Includes bibliographical references (p. p265-338) and index.
Persuasion, attitudes, and actions -- Functional approaches to attitude -- Belief-based models of attitude -- Cognitive dissonance theory -- Theories of behavioral intention -- Elaboration likelihood model -- The study of persuasive effects -- Source factors -- Message factors -- Receiver and context factors.
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