Principles of marketing / Philip Kotler, Northwestern University : Gary Armstrong, University of North Carolina.
Material type: TextPublisher: Boston : Pearson, [2016]Edition: Sixteenth editionDescription: xxiv, 708 pages ; 29 cmContent type:- text
- unmediated
- volume
- 9780133795028
- 0133795020
- 658.8 K8488
Item type | Current library | Call number | Status | Date due | Barcode | |
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Books | Centeral Library First floor - Management | 658.8 K.P.P 2016 (Browse shelf(Opens below)) | Available | 28259 | ||
Books | Centeral Library First floor - Management | 658.8 K.P.P. 2016 (Browse shelf(Opens below)) | Available | 25626 | ||
Books | Centeral Library First floor - Management | 658.8 K.P.P. 2016 (Browse shelf(Opens below)) | Available | 25627 | ||
Books | Centeral Library First floor - Management | 658.8 K.P.P. 2016 (Browse shelf(Opens below)) | Available | 25628 | ||
Books | Centeral Library First floor - Management | 658.8 K.P.P. 2016 (Browse shelf(Opens below)) | Checked out | 17.12.2017 | 25629 | |
Books | Centeral Library First floor - Management | 658.8 K.P.P. 2016 (Browse shelf(Opens below)) | Available | 25630 | ||
Books | Centeral Library First floor - Management | 658.8 K.P.P. 2016 (Browse shelf(Opens below)) | Checked out | 22.07.2022 | 24479 | |
Books | Centeral Library First floor - Management | 658.8 K.P.P. 2016 (Browse shelf(Opens below)) | Available | 24478 |
Includes bibliographical references and index.
Marketing : creating customer value and engagement -- Company and marketing strategy : partnering to build customer engagement, value, and relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Product, services, and brands : building customer value -- Developing new products and managing the product life cycle -- Pricing : understanding and capturing customer value -- Pricing strategies : additional considerations -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing communications -- Advertising and public relations -- Personal selling and sales promotion -- Direct, digital, mobile, and social media marketing -- Creating competitive advantage -- The global marketplace -- Sustainable marketing : social responsibility and ethics.
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