Questionnaire design : how to plan, structure and write survey material for effective market research / Ian Brace.

By:

Brace, Ian

Material type:

TextSeries: Market research in practice seriesPublication details: London ; Philadelphia : Kogan Page, 2008.Edition: 2nd edDescription: 305 p. : ill. ; 24 cmISBN:

9780749450281 (pbk.)
0749450282 (pbk.)

Subject(s):

DDC classification:

658.83 22

LOC classification:

HF5415.3 .B683 2008

Summary: Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Centeral Library First floor - Management				658.83 B.I.Q 2008 (Browse shelf(Opens below))					Available			11683

Includes bibliographical references (p. [286]-293) and index.

Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims.

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