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Retail management : a strategic approach / Barry Berman, Joel R. Evans

By: Contributor(s): Material type: TextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2007Edition: 10th edDescription: xxii, 682 p. : col. ill., col. maps ; 29 cmISBN:
  • 0131870165
  • 9780131870161
  • 0132037920
  • 9780132037921
Subject(s): DDC classification:
  • 658.87
LOC classification:
  • HF5429 .B45 2007
Contents:
1. An introduction to retailing -- 2. Building and sustaining relationships in retailing -- 3. Strategic planning in retailing -- 4. Retail institutions by ownership -- 5. Retail institutions by store-based strategy mix -- 6. Web, nonstore-based, and other forms of nontraditional retailing -- 7. Identifying and understanding consumers -- 8. Information gathering and processing in retailing -- 9. Trading-area analysis -- 10. Site selection -- 11. Retail organization and human resource management -- 12. Operations management : financial dimensions -- 13. Operations management : operational dimensions -- 14. Developing merchandise plans -- 15. Implementing merchandise plans -- 16. Financial merchandise management -- 17. Pricing in retailing -- 18. Establishing and maintaining a retail image -- 19. Promotional strategy -- 20. Integrating and controlling the retail strategy -- App. A. Careers in retailing -- App. B. About the Web site that accompanies Retail management (www.prenhall.com/bermanevans)
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Centeral Library First floor - Management 658.87 B.B.R 2007 (Browse shelf(Opens below)) Available 12471-2
Books Centeral Library First floor - Management 658.87 B.B.R 2007 (Browse shelf(Opens below)) Available 12471-3
Books Centeral Library First floor - Management 658.87 B.B.R 2007 (Browse shelf(Opens below)) Available 12471-4
Books Centeral Library First floor - Management 658.87 B.B.R 2007 (Browse shelf(Opens below)) Available 12471-5
Books Centeral Library First floor - Management 658.87 B.B.R 2007 (Browse shelf(Opens below)) Available 12471-1

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Includes bibliographical references.

1. An introduction to retailing -- 2. Building and sustaining relationships in retailing -- 3. Strategic planning in retailing -- 4. Retail institutions by ownership -- 5. Retail institutions by store-based strategy mix -- 6. Web, nonstore-based, and other forms of nontraditional retailing -- 7. Identifying and understanding consumers -- 8. Information gathering and processing in retailing -- 9. Trading-area analysis -- 10. Site selection -- 11. Retail organization and human resource management -- 12. Operations management : financial dimensions -- 13. Operations management : operational dimensions -- 14. Developing merchandise plans -- 15. Implementing merchandise plans -- 16. Financial merchandise management -- 17. Pricing in retailing -- 18. Establishing and maintaining a retail image -- 19. Promotional strategy -- 20. Integrating and controlling the retail strategy -- App. A. Careers in retailing -- App. B. About the Web site that accompanies Retail management (www.prenhall.com/bermanevans)

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