Rethinking the media audience : the new agenda / edited by Pertti Alasuutari.

By:

Alasuutari, Pertti

Material type:

TextPublication details: London ; Thousand Oaks, Calif. : Sage Publications, 1999.Edition: 1st edDescription: viii, 212 p. : ill. ; 24 cmISBN:

0761950702
0761950710 (pbk.)

Subject(s):

Mass media -- Audiences

DDC classification:

302.23 21

LOC classification:

P96.A83 R48 1999

Contents:

PART ONE: THE SHAPE OF AUDIENCE RESEARCH Introduction - Pertti Alasuutari Three Phases of Reception Studies Audience and Reception Research in Retrospect - Ann Gray The Trouble with Audiences The Best of both Worlds? Media Audience Research between Rival Paradigms - Kim Schr[sl]oder PART TWO: THE NEW AGENDA: THE INSCRIPTION OF AUDIENCES Media Figures in Identity Construction - Joke Hermes Cultural Images of the Media - Pertti Alasuutari Legitimations of Television Programme Policies - Heikki Hellman Patterns of Argumentation and Discursive Convergencies in a Multichannel Age Slaves of the Ratings Tyranny? Media Images of the Audience - Ingunn Hagen The Implied Audience in Soap Opera Production - John Tulloch Everyday Rhetorical Strategies among Television Professionals To Be an Audience - Birgitta H[um]oijer `To Boldly Go...' - David Morley The `Third Generation' of Reception Studies

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Centeral Library First Floor - Mass communication				302.23 A.P.R 1999 (Browse shelf(Opens below))					Available			2318

Includes bibliographical references and index.

PART ONE: THE SHAPE OF AUDIENCE RESEARCH
Introduction - Pertti Alasuutari
Three Phases of Reception Studies
Audience and Reception Research in Retrospect - Ann Gray
The Trouble with Audiences
The Best of both Worlds? Media Audience Research between Rival Paradigms - Kim Schr[sl]oder
PART TWO: THE NEW AGENDA: THE INSCRIPTION OF AUDIENCES
Media Figures in Identity Construction - Joke Hermes
Cultural Images of the Media - Pertti Alasuutari
Legitimations of Television Programme Policies - Heikki Hellman
Patterns of Argumentation and Discursive Convergencies in a Multichannel Age
Slaves of the Ratings Tyranny? Media Images of the Audience - Ingunn Hagen
The Implied Audience in Soap Opera Production - John Tulloch
Everyday Rhetorical Strategies among Television Professionals
To Be an Audience - Birgitta H[um]oijer
`To Boldly Go...' - David Morley
The `Third Generation' of Reception Studies

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