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Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee.

By: Contributor(s): Material type: TextPublication details: Los Angeles : Sage Publications, c2008.Edition: 3rd edDescription: xii, 444 p. : ill. ; 24 cmISBN:
  • 9781412956475 (pbk. : alk. paper)
  • 1412956471 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5414 .K67 2008
Online resources:
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Centeral Library First floor - Management 658.8 K.P.S 2008 (Browse shelf(Opens below)) Available 10770
Books Centeral Library First floor - Management 658.8 K.P.S 2008 (Browse shelf(Opens below)) Available 14167
Books Centeral Library First floor - Management 658.8 K.P.S 2008 (Browse shelf(Opens below)) Available 14168
Books Centeral Library First floor - Management 658.8 K.P.S 2008 (Browse shelf(Opens below)) Available 14169
Books Centeral Library First floor - Management 658.8 K.P.S 2008 (Browse shelf(Opens below)) Available 10883-1
Books Centeral Library First floor - Management 658.8 K.P.S 2008 (Browse shelf(Opens below)) Available 10883-2
Books Centeral Library First floor - Management 658.8 K.P.S 2008 (Browse shelf(Opens below)) Available 10883

Includes bibliographical references (p. 403-427) and indexes.

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