35986841_10216840653711318_1105697261150535680_n
Amazon cover image
Image from Amazon.com

Social marketing in the 21st century / Alan R. Andreasen.

By: Material type: TextPublication details: Thousand Oaks, Calif. : SAGE Publications, c2006.Edition: 1st edDescription: xi, 264 p. : ill. ; 24 cmISBN:
  • 141291633X (cloth)
  • 1412916348 (pbk.)
Subject(s): DDC classification:
  • 361.00688 22
LOC classification:
  • HF5414 .A527 2006
Online resources:
Contents:
Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Centeral Library First floor - Management 361.00688 A.A.S 2006 (Browse shelf(Opens below)) Available 12535-1
Books Centeral Library First floor - Management 361.00688 A.A.S 2006 (Browse shelf(Opens below)) Available 12535-2
Books Centeral Library First floor - Management 361.00688 A.A.S 2006 (Browse shelf(Opens below)) Available 12535-3
Books Centeral Library First floor - Management 361.00688 A.A.S 2006 (Browse shelf(Opens below)) Available 12535-4
Books Centeral Library First floor - Management 361.00688 A.A.S 2006 (Browse shelf(Opens below)) Available 12535-5
Books Centeral Library First floor - Management 361.00688 A.A.S 2006 (Browse shelf(Opens below)) Available 12535

Includes bibliographical references (p. 237-252).

Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.

There are no comments on this title.

to post a comment.
Share