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Strategic marketing / Todd A. Mooradian, Kurt Matzler, Lawrence J. Ring.
Material type:
TextPublication details: Boston, MA : Pearson Prentice Hall, c2012.Description: xxiv, 384 p. : ill. ; 24 cmISBN: - 9780136028048
- 0136028047
- 658.802 22
- HF5415.13 .M663 2012
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Centeral Library First floor - Management | 658.802 M.T.S 2012 (Browse shelf(Opens below)) | Available | 19486 | ||||||||||||||
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Centeral Library First floor - Management | 658.802 M.T.S 2012 (Browse shelf(Opens below)) | Available | 19487 |
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| 658.802 M.T.S 2012 Strategic marketing / | 658.802 M.T.S 2012 Strategic marketing / | 658.802 M.T.S 2012 Strategic marketing / | 658.802 M.T.S 2012 Strategic marketing / | 658.802 P.L.S 2008 Strategic integrated marketing communications / | 658.802 P.L.S 2008 Strategic integrated marketing communications / | 658.802 P.P.F 2005 Foundations of marketing communications : |
Includes bibliographical references and index.
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