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Strategic marketing / David W. Cravens, Nigel F. Piercy.
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, c2012.Edition: 9th edDescription: xv, 784 p. : ill., map ; 27 cmISBN: - 9780073381008 (alk. paper)
- 0073381004 (alk. paper)
- 658.802 22
- HF5415.135 .C72 2009
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Centeral Library First floor - Management | 658.802 C.D.S 2012 (Browse shelf(Opens below)) | Available | 11932-1 | ||||||||||||||
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Centeral Library First floor - Management | 658.802 C.D.S 2012 (Browse shelf(Opens below)) | Available | 11932-3 | ||||||||||||||
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Centeral Library First floor - Management | 658.802 C.D.S 2012 (Browse shelf(Opens below)) | Available | 11932-2 |
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| 658.8002854678 C.D.E 2008 eMarketing excellence : | 658.80081 T.M.B 2008 Branded male : | 658.802 B.R.I 2024 Integrated marketing communication : creative strategy from idea to implementation / | 658.802 C.D.S 2012 Strategic marketing / | 658.802 C.D.S 2012 Strategic marketing / | 658.802 C.D.S 2012 Strategic marketing / | 658.802 D.J.M 2021 Marketing planning & strategy : a practical introduction / |
Includes bibliographical references and indexes.
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