Strategy : a view from the top (an executive perspective) / Cornelis A. de Kluyver, John A. Pearce II.
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2012.Edition: 4th edDescription: xx, 211 p. : ill. ; 24 cmISBN: - 9780132145626
- 9780132145633
- 0132145626
- 658.4012 22
- HD38.2 .D425 2012
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Centeral Library First floor - Management | 658.4012 D.C.S 2012 (Browse shelf(Opens below)) | Available | 23017 | ||||||||||||||
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Centeral Library First floor - Management | 658.4012 D.C.S 2012 (Browse shelf(Opens below)) | Available | 23018 | ||||||||||||||
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Books
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Centeral Library First floor - Management | 658.4012 D.C.S 2012 (Browse shelf(Opens below)) | Available | 23019 |
Includes bibliographical references.
What is strategy? -- Strategy and performance -- Analyzing the external strategic environment -- Analyzing an industry -- Analyzing an organization's strategic resource base -- Formulating business unit strategy -- Business unit strategy : contexts and special dimensions -- Global strategy formulation -- Corporate strategy : shaping the portfolio -- Corporate strategy : managing the portfolio.
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