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The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff.
Material type:
TextPublication details: Mahwah, N.J. : Lawrence Erlbaum Associates, 2003.Edition: 2nd edDescription: xvi, 392 p. : ill. ; 24 cmISBN: - 0805840877 (alk. paper)
- 0805840885 (pbk. : alk. paper)
- 153.8522 22
- BF637.P4 P39 2003
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Centeral Library First Floor - Mass communication | 153.8522 P.R.D 2003 (Browse shelf(Opens below)) | Available | 3588 |
Includes bibliographical references (p. 341-378) and indexes.
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