The effect of using celebrities in TV advertising on consumers brand preference and buying decision(Application on PEPSI and Coca Cola/GP/Dr.El-Sayed A. Nagy
Material type: TextCopyright date: 2006Content type:- text
- unmediated
- volume
- 658
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Gradution Project | Centeral Library First floor - Management | GP36MGT2006MKT (Browse shelf(Opens below)) | Available | 8067 |
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