TY  - BOOK
AU  - Kapferer,Jean-Noël
AU  - Kapferer,Jean-Noël
TI  - The new strategic brand management: creating and sustaining brand equity long term 
SN  - 0749442832
AV  - HD69.B7 K37 2004
U1  - 658.8343 22
PY  - 2004///
CY  - London, Sterling, VA.
PB  - Kogan Page
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references (p. [471]-483) and index
UR  - http://www.loc.gov/catdir/enhancements/fy0715/2004011734-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0915/2004011734-b.html
ER  -