The practice of public relations - Seitel, Fraser P (Upper Saddle River, N.J. : Pearson/Prentice Hall, 2007)
What is public relations, anyway? -- The growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing-- Integrated marketing communications -- Public relations and the Internet -- Crisis management
Includes bibliographical references.
Keywords: Public relations -- United States