TY  - BOOK
AU  - Theaker,Alison
TI  - The public relations handbook
T2  - Media practice
SN  - 0415317932 (pbk.) :
AV  - HD59 .T474 2004
U1  - 659.2 22
PY  - 2004///
CY  - London, New York
PB  - Routledge
KW  - Corporations
KW  - Public relations
N1  - Includes bibliographical references (pages [347]-359) and index
ER  -