Thomas, Amos Owen,  1954- <br/><br/>
Transnational media and contoured markets :  redefining Asian television and advertising / 
Amos Owen Thomas. 
 - 1st ed 
 - New Delhi ;  Thousand Oaks, Calif. ;  London :  Sage Publications,  2006. 
 - 266 p. ;  23 cm. 
<br/><br/>Includes bibliographical references (p. [243]-257) and index. 
<br/><br/>Emergence and divergence -- Crowded skies, divided pie -- Understanding media impact -- Synergy or autonomy -- Public versus private domains -- Mediating globalisation -- Media and communications -- Marketing and advertising -- Cloning StarTV -- Hybridising channels -- Eyeballing viewership -- Demarcating nationality -- Indian subcontinent -- Malay world -- Greater China -- Targeting markets -- Persuading marketers -- Managing advertisers -- Advertising transposed -- Media selection -- Creative execution -- Relativity of globality -- Expanding the grid -- Analysis by industry -- Explicating interaction -- Strategy paradoxes -- Globalisation/localisation -- Competition/collaboration -- Transnational/multinational -- Cross-cultural/inter-cultural -- Transcending the boundaries -- Electronic marketplaces -- Media ethnoscapes -- Advertising cultures -- Re-visioning globalisation. 
<br/><br/><label>ISBN: </label>0761934839 (hbk.) 0761934847 (pbk.) 8178296306 (hbk. : India) 8178296314 (pbk. : India) 
<br/><br/><label>LCCN: </label>2006008454 
<br/><br/><label>Nat. Bib. No.: </label>GBA642945  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>013455304  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television--Asia.<br/>Digital media.<br/>Globalization.
<br/><br/><label>LC Class. No.: </label>HE8700.9.A78  / T49 2006 
<br/><br/><label>Dewey Class. No.: </label>384.55095