Understanding business /
William G. Nickels, James M. McHugh, Susan M. McHugh
- 6th ed
- Boston, Mass. : McGraw-Hill, c2002
- 1 v. (various pagings) : col. ill. ; 29 cm. + 1 computer optical disc (4 3/4 in.)
Includes bibliographical references and indexes
Business trends : cultivating a business in diverse, global environments -- Business ownership : starting a small business -- Business management : empowering employees to satisfy customers -- Management of human resources : motivating employees to produce quality goods and services -- Marketing : developing and implementing customer-oriented marketing plans -- Decision making : managing information -- Managing financial resources
System requirements for accompanying computer disc: IBM PC, oe 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5.0 or higher