TY - BOOK AU - Harkins,Michael TI - Understanding type T2 - Basics typography SN - 9782940411825 (pbk.) AV - Z246 .H367 2013 U1 - 686.22 23 PY - 2013/// CY - London PB - AVA Publishing KW - Graphic design (Typography) KW - Type and type-founding N1 - Includes bibliographical references (pages 168-169) and index; What is type? -- Type genealogy -- Type in context -- Old, new and familiar faces -- Identifying type -- Type and technology N2 - AVA Acdemia's Basics Typography titles are deigned to provide visual arts students with a theoretical and practical exploration of each of the fundamental topics within the discipline of typography. Packed with examples from students and professionals and fully illustrated with clear diagrams and inpiring imagery, they offer an essential exploration of the subject --; Basics Typography: Understanding Type aims to help readers understand the elements of type in order to put this knowledge to use in design projects. The book is about looking closer at what most take for granted, and offers an illuminating insight into this key area of visual communication -- ER -