TY  - BOOK
AU  - NADA AMR 
AU  - SALMA AMR 
AU  - SALMA HISHAM
AU  - YAMSIN HOSNI 
TI  - CONSUMER PERCEPRION OF VON RESTORFF (ISLOATION EFFECT ) AND ITS EFFECT ON BUYING BEHAVIOUR -PRODUCT SELECTION AND BRAND IMAGE /GP/ DR .HEBA ADEL - DR . RASHA  ALNAGAR
U1  - GP 270 MGT 2016 MKT  
PY  - 2016///
CY  - MSA UNIVERSITY 6TH OF OCTOBER 
ER  -